Sökning: "Tjänster -- marknadsföring"

Visar resultat 1 - 5 av 11 avhandlingar innehållade orden Tjänster -- marknadsföring.

  1. 1. Kvalitet i banktjänster : privatkunders upplevda problem med banktjänster : en studie med hjälp av kritisk-händelse-metoden

    Författare :Morten J. S. Olsen; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Tjänster; Marknadsföring;

    Sammanfattning : An important aspect of customer-perceived quality is what are termed critical incidents, i.e. incidents which diverge from what is intended or what is expected. The principal aim of the study is to create greater understanding of how private customers perceive critical incidents in banking services. LÄS MER

  3. 2. Servicescape for Digital Wellness Services for Young Elderly

    Författare :Hans Allmér; Christer Carlsson; Pirkko Walden; Anna Sell; Leif Marcusson; Siw Lundqvist; Anna Ståhlbröst; Finland Åbo Akademi University; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Informatik; Information Systems; Marketing; Marknadsföring;

    Sammanfattning : In this thesis digital wellness services (DWSs) are in focus. The DWSs are services provided through digital devices, such as smartphones, bracelets, and tablets, by using digital environments such as Internet, cloud services, and websites. LÄS MER

  4. 3. Extending the Service Innovation Concept : Realization and Productivity

    Författare :Per Carlborg; Daniel Kindström; Christian Kowalkowski; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : The purpose of this study is to contribute to a better understanding of service innovation by exploring realization as a part of service innovation. Service innovation can be described as something that creates value for customers through new service offerings or service processes while realization refers to the actual use or deployment of the service. LÄS MER

  5. 4. Customer-Perceived Service-Quality and Technology-Based Self-Service

    Författare :Johan Anselmsson; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Nationalekonomi; economic policy; economic systems; economic theory; econometrics; Economics; service technology; customer characteristics; self-service technology; service marketing; Service quality; technology-based self-service; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

    Sammanfattning : This doctoral thesis deals with consumers’ attitudes towards serving them-selves with machines rather than being served by personnel. Its aim is to contribute to the theory of perceived service quality by providing a better understanding of customers’ attitudes and preferences when using technology-based self-service. LÄS MER

  7. 5. Digital servitization : Organizing the firm and working with the ecosystem

    Författare :Alexey Sklyar; Christian Kowalkowski; David Sörhammar; Bård Tronvoll; Vinit Parida; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital servitization; Servitization; Digitalization; Ecosystem; Business marketing;

    Sammanfattning : Traditionally, equipment sales were the main source of revenues for manufacturing firms. The situation has changed, and such firms are undergoing servitization when revenues are increasingly derived from services. In parallel, the digitalization of industries brings novel technologies to the forefront of manufacturers’ agendas. LÄS MER