Sökning: "Ted Karlsson"

Hittade 1 avhandling innehållade orden Ted Karlsson.

  1. 1. Internal corporate brand building : case studies of three Swedish service firms

    Författare :Ted Karlsson; Luleå tekniska universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : The brand is often mentioned as the most valuable asset for a firm, and this is especially true for the brand that bears the company name, i.e., the corporate brand. LÄS MER