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Hittade 2 avhandlingar som matchar ovanstående sökkriterier.

1. 1. A value co-creation perspective on the customer-based brand equity model for tourism destinations

   Författare :Tatiana Chekalina; Mittuniversitetet; []
   Nyckelord :tourism destination; destination branding; customer-based brand equity; value co-creation; structural equation modelling SEM ;

   Sammanfattning : .... LÄS MER

3. 2. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden

   Författare :Tatiana Chekalina; Matthias Fuchs; Maria Lexhagen; William C. Gartner; Mittuniversitetet; []
   Nyckelord :Destination branding; customer-based brand equity; value co-creation; value-in-use; Åre; linear structural equation modelling;

   Sammanfattning : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. LÄS MER