Sökning: "Sweden Gothenburg Economics and Law University of Gothenburg Department of Business Administration School of Business"
Hittade 1 avhandling innehållade orden Sweden Gothenburg Economics and Law University of Gothenburg Department of Business Administration School of Business.
1. The Impact of User Weight on Brands and Business Practices in Mass Market Fashion
Sammanfattning : Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.To shed some light on the subject, I have conducted two studies. LÄS MER
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