Sökning: "Strategic positioning"
Visar resultat 1 - 5 av 37 avhandlingar innehållade orden Strategic positioning.
1. Mind the Mind : Strategic Communication in the Swedish Green Party
Sammanfattning : An increasingly complex environment and pressure from external publics on organizations to speak consistently challenge contemporary organizations. Strategic communication has been portrayed as offering a method for organizations to handle these complexities and is characterized not only as a rational way to handle problems organization face by centralizing, planning, and controlling, but as inevitable. LÄS MER
2. Discursive practices in strategic entrepeneurship : discourses and the use of repertoires in two firms
Sammanfattning : This is a thesis in marketing concerned with entrepreneurship in established firms and the discursive practices that take place within a perspective of strategic entrepreneurship. The study of discursive practices in this context assumes a concern with how different aspects of entrepreneurship are produced and consumed by people in text and talk. LÄS MER
3. Samtal, identiteter och positionering : Ungdomars interaktion i en mångkulturell miljö
Sammanfattning : This thesis concerns how identity among young people (aged 16-19) living in a multicultural area in Stockholm is made relevant. The aim is to analyse the identities that arise in situated interaction between young people and their peer group and with other people in their everyday life. LÄS MER
4. Strategic Positioning of the Emerging Third-Party Logistics Providers
Sammanfattning : The dissertation deals with the so-called Third-Party logistics Provider (TPLP) with the purpose of explaining strategic positions of the emerging TPLPs. The development of Third-Party Logistics (TPL) can be said to have occurred during the last 15 - 20 years and have created a new kind of service, i.e. LÄS MER
5. Third-party logistics providers : towards a conceptual strategic model
Sammanfattning : The purpose of the study is to: 1. develop a model for studying the strategies of third-party providers, and 2. preparing empirically supported hypotheses regarding the TPL providers strategies. LÄS MER