Sökning: "Strategic communication"

Visar resultat 1 - 5 av 156 avhandlingar innehållade orden Strategic communication.

  1. 1. The Limits of the New Public Diplomacy : Strategic communication and evaluation at the U.S. State Department, Foreign & Commonwealth Office, British Council, Swedish Foreign Ministry and Swedish Institute

    Författare :James Pamment; Kari Anden-Papadopoulos; Christian Christensen; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public Diplomacy; Strategic Communication; International Political Communication; Evaluation; Influence; Soft Power; Nation Brands; Media and communication studies; Medie- och kommunikationsvetenskap; medie- och kommunikationsvetenskap; Communication Studies; Media and Communication Studies;

    Sammanfattning : The new public diplomacy is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. LÄS MER

  3. 2. The Communicative State : Political Public Relations and the Rise of the Innovation Hype in Sweden

    Författare :Jacob Stenberg; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public relations; Strategic Communication; Governmentality; discourse; government communication; government agencies; Public relations; political public relations; critical public relations; strategic communication; discourse; governmentality; government communication; political hype; government agencies;

    Sammanfattning : Government agencies in Sweden are experiencing a communicative turn where notions concerning branding, image and identity have become standardized tools and concerns. Public relations, with its focus on persuasion and creating relations with external actors, is part of this communicative turn. LÄS MER

  4. 3. Strategic moral communication : A metatheoretical and methodological response to the normative perspective on strategic communication

    Författare :Alicia Fjällhed; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; strategic moral communication; moral discourse analysis; discourse ethics; discourse analysis; strategic communication; ethics; morals; discourse; moral communication; moral; kommunikation; etik; diskursetik; diskurs; diskursanalys; strategisk kommunikation;

    Sammanfattning : Strategic communication has long suffered from a reputation of immorality, often being conflated with derogatory terms such as sophistry and propaganda. Scholars in the social sciences have been trained to accept this moralizing idea of strategic communication as a normative point of departure, through influential theories such as Habermas’ discourse ethics and methodological approaches such as critical discourse analysis. LÄS MER

  5. 4. Mind the Mind : Strategic Communication in the Swedish Green Party

    Författare :Emma Svensson; Jakob Svensson; Mats Edenius; Eli Skogerbø; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategic Communication; Strategic Political Communication; Election Campaigns; Practice Theory; Strategy as Practice; Objective Mind; Biography; Positioning; Tensions; Medie- och kommunikationsvetenskap; Media and Communication Studies;

    Sammanfattning : An increasingly complex environment and pressure from external publics on organizations to speak consistently challenge contemporary organizations. Strategic communication has been portrayed as offering a method for organizations to handle these complexities and is characterized not only as a rational way to handle problems organization face by centralizing, planning, and controlling, but as inevitable. LÄS MER

  7. 5. Strategic communication at the organizational frontline : Towards a better understanding of employees as communicators

    Författare :Rickard Andersson; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; employees as communicators; communication role; communication responsibility; communicative practice; employee communication; brand ambassadorship; strategy as discourse;

    Sammanfattning : The idea of employees as important (strategic) communicators has emerged in both strategic communication theory and practice during the 21st century. Researchers increasingly urge managers to consider employees as important communicators, and employees’ communication role is increasingly formalized as organizations explicate the importance of all employees taking responsibility for communication in strategies and policies. LÄS MER