Sökning: "Strategic Communication"

Visar resultat 6 - 10 av 156 avhandlingar innehållade orden Strategic Communication.

1. 6. Growth intentions and communicative practices : Strategic entrepreneurship in business development

   Författare :Pia Ulvenblad; Åsa Lindholm-Dahlstrand; Lars Bengtsson; Anders W Johansson; Högskolan i Halmstad; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategic entrepreneurship; communication; growth intention; Business studies; Företagsekonomi; communicative practice; communication strategy; growth intention; strategic entrepreneurship; Growth;

   Sammanfattning : This thesis focuses on the “will and skill” of individuals who take part in activities of running a business. The aspect of “will” is studied in terms of growth intentions and the aspect of “skill” is studied in terms of communicative practices. LÄS MER

3. 7. Politicizing crisis communication via social media : A contextual understanding of organizational crises in China

   Författare :Hui Zhao; Institutionen för strategisk kommunikation; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; strategic communication; crisis communication; Politics; social media; context; organizational crisis; China;

   Sammanfattning : This dissertation aims to increase the knowledge about how societal contexts shape the social construction of crises in Chinese social media. It consists of four articles to advance current crisis communication research theoretically and empirically. LÄS MER

4. 8. Show me love : Emergent strategic communication practices and fan engagement within the popular music industry

   Författare :Jessica Edlom; Karin Fast; Michael Karlsson; Lee Edwards; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; agility; audience engagement; branding; co-creation; communication management; engagement; fandom; liquid; music industry; participation; practice theory; strategic communication; structuration theory; Media and Communication Studies; Medie- och kommunikationsvetenskap;

   Sammanfattning : This thesis studies how the music industry’s strategic communication practices interplay with and steer audience and fan engagement. Relationships with, and expectations on, “active”, “prosuming” or “co-creative” music audiences make it imperative for communication practitioners to produce engagement. LÄS MER

5. 9. Communication and Cooperation : A Study of the Relationship Between Political Communication and Large-scale Collective Action

   Författare :Stefan Linde; Simon Matti; Sverker Jagers; Carina Lundmark; Lisa Dellmuth; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Collective Action; Political Communication; Climate Change; Political Science; Statsvetenskap;

   Sammanfattning : This thesis investigates the importance of communication for individual cooperation in large-scale collective action dilemmas. In small-scale collective action, where participants have the possibility to meet face-to-face, communication has been shown to drastically increase levels of cooperation. LÄS MER

7. 10. Dancing Together Alone : Inconsistencies and Contradictions of Strategic Communication in Swedish Universities

   Författare :Daniel Lövgren; Josef Professor; Mats Professor; Magnus Fredriksson; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategic communication; Social Media; Neo-Institutional Theory; Translations; Universities; Inconsistencies; Strategisk kommunikation; Sociala medier; Institutionell teori; Översättning; Universitet; Medie- och kommunikationsvetenskap; Media and Communication Studies;

   Sammanfattning : Organizations increasingly use communication as a strategic function to maneuver in a challenging, complex, and demanding social landscape. Based on assumptions of centralized control and planning, the strategic communication concept aims for coordination and consistency of communication. LÄS MER