Sökning: "Strategic Communication"
Visar resultat 16 - 20 av 156 avhandlingar innehållade orden Strategic Communication.
16. Games and Markets - Essays on Communication, Coordination and Multi-Market Competition
Sammanfattning : This thesis consists of a collection of essays on coordination in games and competition in international oligopolies. The first essay presents a theoretical analysis of a simple coordination game in which players simultaneously choose efforts from a compact interval. The original game has a continuum of Pareto-ranked equilibria. LÄS MER
17. Visioner och verkligheter : Kommunikationen om företagets strategi
Sammanfattning : The starting point for this study is the question of why organizational visions are often interpreted by employees as unintelligible and insignificant. The knowledge gap in this area makes the study of communication about vision and goals both urgent and interesting. LÄS MER
18. Social mättnad, relationell hunger : strategisk kommunikation i förändring när matindustrin utmanas av folklig misstro
Sammanfattning : The purpose of the dissertation is to provide new knowledge on how strategic communication can be understood and practiced when companies and authorities are challenged by digitally organized citizens who mobilize dissatisfaction and question traditional experts. The dissertation is based on a relational perspective, which means interest in how different actors constitute themselves and relate to each other. LÄS MER
19. Voices in the Arena: A Participation-Centred Study of Multivocal Risk and Crisis Communication on Social Media
Sammanfattning : Contemporary risk and crisis communication take place in a complex multiplatform and multivocal environment, where numerous social media foster and facilitate online participation. Lay social media users are thus able to create, maintain, and share their own crisis narrative(s), which exist alongside official information and media reports. LÄS MER
20. Intern kommunikation och meningsskapande vid strategisk organisationsförändring : en studie av Sveriges Televison
Sammanfattning : Planned change and change-related communication are perceived very differently by the members of an organization. Strongly varying perceptions of new tasks, work processes and goals make joint action difficult and cause the failure of many change initiatives. LÄS MER