Sökning: "Sten Söderman"

Visar resultat 1 - 5 av 6 avhandlingar innehållade orden Sten Söderman.

  1. 1. Industrial location planning : An empirical investigation of company approaches to the problem of locating new plants

    Författare :Sten Söderman; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; localization processes; basic and extended model; case oriented analysis; företagsekonomi; Business Administration;

    Sammanfattning : .... LÄS MER

  3. 2. In-Between Brands : Exploring the Essence of Brand Portfolio Management

    Författare :Daniel Filipsson; Sten Söderman; Henrik Uggla; Frans Melin; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand portfolio management; brand leverage; brand extension; co-branding; ingredient branding; in-between brands; migration and iteration.; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

    Sammanfattning : During the past two decades research has shown that brands are among a company’s most valuable assets. However, in today’s competitive landscape, it is not enough to just create strong brands. The focus lies rather in managing a range of brand lever-age strategies within complex brand portfolios. LÄS MER

  4. 3. Co-Creating Value : Reframing Interactions in Service Consumption

    Författare :Anna Fyrberg Yngfalk; Sten Söderman; Per Skålén; Bino Catasús; Tore Strandvik; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value; interaction; service; co-creation; operant resources; consumption; företagsekonomi; Business Administration;

    Sammanfattning : How producers and consumers interact in the market and integrate resources is fundamental for our understanding of how value and value creation develop in contemporary economy. Value co-creation in markets has gained renewed interest in marketing theory. LÄS MER

  5. 4. Learning within and between public-private partnerships

    Författare :Rein Jüriado; Bengt Jacobsson; Sten Söderman; Anders Forssell; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; organisational learning; public-private partnerships; knowledge; inter-organisational relations; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

    Sammanfattning : Local and national governments face increasing demands for modern, high-quality public services. To meet these challenges, a growing number of public organisations has, in the past few decades, ventured into public-private partnerships (PPP), a novel approach to improving public services by using the expertise accumulated in the private sector. LÄS MER

  7. 5. Leveraging cooperative strategy - cases of sports and arts sponsorship

    Författare :Ragnar Lund; Sten Söderman; Bino Catasús; Stephen Greyser; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

    Sammanfattning : This thesis describes and analyzes factors that shape and characterise cooperative strategy in sports and arts sponsorship. Organisations in the fields of sport and art are becoming increasingly dependent on sponsors for survival and growth. LÄS MER