Sökning: "Spain Autonomous University of Barcelona"

Hittade 1 avhandling innehållade orden Spain Autonomous University of Barcelona.

1. 1. From market orientation to orientation towards international marjets (OIM) of born global firms : evaluating the impact of OIM on born global firms' performance

   Författare :Rosalina Torres-Ortega; Spain Autonomous University of Barcelona; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Born global firms; market orientation; orientation towards international markets; performance; scale validation; multi-country approach; structural equation model; Företagsekonomi; Business administration;

   Sammanfattning : Although there is a considerable amount of research on market orientation, research on this concept in the context of born global firms is still lacking a precise definition and full operationalization. This research aims to investigate how the market orientation (MO) concept could be understood for a specific type of firm: the born global firm. LÄS MER