Sökning: "Social marknadsföring"

Visar resultat 1 - 5 av 199 avhandlingar innehållade orden Social marknadsföring.

  1. 1. Projektorienterad marknadsföring : en studie av fem försäljningar av komplexa anläggningar

    Författare :Erik Bergström; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Projektorienterad marknadsföring; Marknadsföring;

    Sammanfattning : .... LÄS MER

  3. 2. Nödvändighetens pris : Konsumtion och knapphet bland barnfamiljer

    Författare :Torbjörn Hjort; Socialhögskolan; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumption; poverty; consumer society; market society; social exclusion; marginalisation; child poverty; social assistance; unemployment; national insurance; Social problems and welfare; Social structures; social välfärd; Sociala problem; socialförsäkring; Sociala strukturer;

    Sammanfattning : The object of this thesis has been to study the relationship between consumption and economic scarcity from a theoretical perspective. I have used families with children as an empirical example to illustrate the theoretical framework. LÄS MER

  4. 3. Fashioning the Ecological Crisis : Sustainability and Feminism in Fashion Advertising and Communication in Contemporary Sweden

    Författare :Mariko Takedomi Karlsson; Humanekologi; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; feminism; femvertising; fashion; advertising; marketing; sustainability; consumption; gender; greenwashing; social media; feminism; mode; reklam; marknadsföring; hållbarhet; konsumtion; genus; sociala medier; femvertising; greenwashing;

    Sammanfattning : The corporatisation of social justice (gender justice, LGBTQI+ rights, racial justice) and environmental justice ideals in the last decades has grown immensely in western countries, exemplified by rainbow-clad ATM’s during Pride month or Nike using images of NFL player Kaepernick’s anti-racism protest action of taking a knee during the USA national anthem in a marketing campaign. One of the industries that has been particularly inundated with symbols of social justice is the fashion industry. LÄS MER

  5. 4. Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics

    Författare :Johan Nilsson; Claes-Fredrik Helgesson; Lotta Björklund Larsen; Franck Cochoy; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market research; commissioned knowledge production; epistemics; Sweden; marketing; ESOMAR; ethnography; epistemography; epistemic culture.; marknadsundersökningar; uppdragsbaserad kunskapsproduktion; det epistemiska; marknadsföring; ESOMAR; etnografi; epistemografi; kunskapskultur;

    Sammanfattning : Market research pervades society. It is an endeavour that connects marketing practice with methods similar to social science. Further, market research results appear as knowledge produced to inform recipients towards making productive business decisions and as a commodity sold to commissioning clients. LÄS MER

  7. 5. Social Marketing through Events

    Författare :Henrik Jutbring; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social marknadsföring; Evenemang; Beteendeförändring; Konsumentupplevelser; Publicitet; Framing theory; Social marketing; Events; Behaviour change; Consumer experience; Publicity; Framing theory;

    Sammanfattning : In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. LÄS MER