Sökning: "Skyltar i butik"
Hittade 1 avhandling innehållade orden Skyltar i butik.
1. Changing the servicescape : The influence of music and self-disclosure on approach-avoidance behavior
Sammanfattning : The purpose of this thesis is to investigate and understand the effect of a servicescape’s ambient and social conditions on consumers’ Approach/Avoidance behavior in a retail context. More specifically, this thesis investigates the effect of music (ambient stimuli) and employees’ self-disclosure (social stimuli) on consumers’ Approach/Avoidance behavior in a retail store. LÄS MER
Resultatsidor:
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