Sökning: "Services marketing"
Visar resultat 11 - 15 av 93 avhandlingar innehållade orden Services marketing.
11. Industrial buying behavior of large Swedish firms : case studies of the purchase of educational services
Sammanfattning : The lack of studies focusing on industrial buying behavior in the purchase of professional services, coupled with the increased corporate need of investing in employee training and education, created the foundation for the research problem of this thesis: How can the buying behavior of large Swedish firms be characterized when they purchase educational services in the area of sales and marketing? Based on this research problem, five research questions were developed. A frame of reference describing industrial buying behavior in the purchase of professional services was then created, based on the literature review. LÄS MER
12. Challenges Related to the Introduction of Innovative Services in the Market : Mobile Payment Services in the Swedish Retail Industry
Sammanfattning : Mobile payment services are expected to be the next step of the electronic payment evolution. However, the level of penetration in European countries is lower than expected. The focus of most academic research has been in two main areas: (i) mobile payment adoption by consumers and (ii) technical aspects of the service. LÄS MER
13. Intermodal Road-Rail Transportation for Express Transport Services
Sammanfattning : Express transport services are produced in highly modularised transport systems, a fact that implies that one subsystem can be exchanged for another without causing a need for major changes in other parts of the system. Express goods are not common on a large scale in freight railway transport systems, as those are often not considered reliable enough for time-critical goods. LÄS MER
14. Antecendents of intention to use mobile music services : a study among Swedish consumers
Sammanfattning : This study investigates the antecedents of intentions to use mobile music services among Swedish consumers. Relying on the theory of planned behavior, image congruence theory, and the technology readiness index, the study proposes an integrated research model that explains consumer intentions to use mobile music services. LÄS MER
15. Framing and Overflowing : How the Infusion of Information Technology Alters Proximal Service Production
Sammanfattning : In the heyday of the Internet, there was a wide-spread, not so well grounded, euphoria about the prospects of the Internet for virtualising various service activities. However, by now, a more informed understanding is emerging. LÄS MER