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Visar resultat 1 - 5 av 93 avhandlingar som matchar ovanstående sökkriterier.
1. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships
Sammanfattning : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. LÄS MER
2. Rhetorical business : A study of marketing work in the spirit of contradiction
Sammanfattning : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. LÄS MER
3. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing
Sammanfattning : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. LÄS MER
4. Healthcare Service Marketing in Medical Tourism : An Emerging Market Study
Sammanfattning : Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. LÄS MER
5. Servicescape for Digital Wellness Services for Young Elderly
Sammanfattning : In this thesis digital wellness services (DWSs) are in focus. The DWSs are services provided through digital devices, such as smartphones, bracelets, and tablets, by using digital environments such as Internet, cloud services, and websites. LÄS MER