Sökning: "Sarah Wikner"

Hittade 2 avhandlingar innehållade orden Sarah Wikner.

  1. 1. On customer value : a study of the IT supplier Atea and three of its customers

    Detta är en avhandling från Linköping : Linköpings universitet

    Författare :Sarah Wikner; Sarah Serbin Wikner; Högskolan i Jönköping.; Linköpings universitet.; Linköpings universitet.; [2007]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Customer value; selection process; offering content; offering process; TECHNOLOGY; TEKNIKVETENSKAP; customer value; customer value assessment;

    Sammanfattning : At the turn of the twenty-first century, the PC company Dell was known for its "famous direct method" (Afuah and Tucci, 2003), which alludes to the direct business model. Dell created a tightly aligned business model that enabled it to manage away the need for its component inventories (Jonathan Bymes, 2003). LÄS MER

  2. 2. Value co-creation as practice On a supplier's capabilities in the value generation process

    Detta är en avhandling från Jönköping : Jönköping International Business School

    Författare :Sarah Wikner; Högskolan i Jönköping.; [2010]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value co-creation; value-in-use; dynamic capabilities; supplier-customer relationships; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi;

    Sammanfattning : How can suppliers contribute to their customers’ value creating processes? Although this question is crucial for firms’ collaboration with customers and for their competitiveness, it is not clear how firms co-create value with their customers. Research on value co-creation has increased notably the last years. LÄS MER