Sökning: "Sarah Wikner"
Hittade 2 avhandlingar innehållade orden Sarah Wikner.
1. Value co-creation as practice : On a supplier's capabilities in the value generation process
Sammanfattning : How can suppliers contribute to their customers’ value creating processes? Although this question is crucial for firms’ collaboration with customers and for their competitiveness, it is not clear how firms co-create value with their customers. Research on value co-creation has increased notably the last years. LÄS MER
2. On customer value : a study of the IT supplier Atea and three of its customers
Sammanfattning : At the turn of the twenty-first century, the PC company Dell was known for its "famous direct method" (Afuah and Tucci, 2003), which alludes to the direct business model. Dell created a tightly aligned business model that enabled it to manage away the need for its component inventories (Jonathan Bymes, 2003). LÄS MER