Sökning: "Sara Rosengren"
Visar resultat 1 - 5 av 6 avhandlingar innehållade orden Sara Rosengren.
1. Facing clutter : on message competition in marketing communications
Sammanfattning : Could you tell me how many marketing messages you've seen or heard since you woke up this morning? Probably the answer is no. Messages stemming from advertising, promotions, PR, direct marketing, and salesmen are everywhere. LÄS MER
2. AL amyloidosis : Study of epidemiology, diagnosis and treatment with emphasis on heart involvement
Sammanfattning : AL (immunoglobulin light chain) amyloidosis is often associated with delayed diagnosis and thereby high early mortality that is not overcome by contemporary treatment. There is a need for diagnostic methods promoting earlier diagnosis, especially in patients with cardiac involvement. LÄS MER
3. Numerical studies of spin chains and cold atoms in optical lattices
Sammanfattning : An important, but also difficult, research field in condensed matter physics is that of strongly correlated systems. This thesis considers two topics in this field. The first topic is disorder and frustration in spin models. The introduction of disorder into quantum spin chains creates a complex problem. LÄS MER
4. Green Media : Exploring Green Media Selection and its Impact on Communication Effectiveness
Sammanfattning : Does the choice of a medium, by which a company’s advertising message is carried, communicate something about that company’s commitment to act responsibly towards the green environment? Does the choice of a medium that consumers perceive as more harmful for the green environment impact ad and brand evaluations more negatively than a medium that they perceive as less harmful? If so, to what extent do companies have knowledge of such change in consumer media behavior and thereby take into account the green environmental aspect with media selection? Driven by such questions, and by way of an experiment, secondary data analysis, interviews and surveys this thesis explores green media selection and its impact on communication effectiveness from the consumer’s and marketing manager’s perspective. Building on theories of advertising planning and media selection the thesis contributes with four empirical studies to increase the understanding of green advertising media and how consumers’ eco-harmful media perceptions impact communication effectiveness. LÄS MER
5. Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness
Sammanfattning : Today advertisers face the challenge of securing advertising effectiveness by producing advertisement that gets the consumers’ attention and shape their attitudes and behavior. One suggested way to reach these objectives is creativity. LÄS MER
