Sökning: "Sanjay Verma"

Hittade 2 avhandlingar innehållade orden Sanjay Verma.

1. 1. New Product Newness and Benefits : A Study of Software Products from the Firms’ Perspective

   Författare :Sanjay Verma; Esbjörn Segelod; Lennart Bogg; Johan Frishammar; Mälardalens högskola; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; New Product Newness; New Product Benefits; Computer Software Product; Software Firm; Business and economics; Ekonomi; Industrial Economics and Organization; industriell ekonomi och organisation;

   Sammanfattning : It is widely believed among researchers as well as practitioners that there is a link between new product newness, or innovativeness, and benefits to the firm developing and marketing a product; more innovative products are generally expected to create more profit and growth. However, research findings are conflicting—positive-, negative-, and no-relationship have been reported between product newness and benefits by different researchers. LÄS MER

3. 2. Product's newness and benefits to the firm : a qualitative study from the perspective of firms developing and marketing computer software products

   Författare :Sanjay Verma; Mälardalens högskola; []
   Nyckelord :;

   Sammanfattning : .... LÄS MER