Sökning: "Sandhiya Goolaup"
Hittade 1 avhandling innehållade orden Sandhiya Goolaup.
1. On Consumer Experiences and the Extraordinary
Sammanfattning : In today’s society, consumers are increasingly looking for experiences that are hedonic, positively intense, and intrinsically enjoyable, or what is called an extraordinary experience. Although, extraordinary experience as a concept has been gaining importance in consumer research, it still lacks both theoretical and empirical development. LÄS MER
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