Sökning: "STRATEGY"

Visar resultat 11 - 15 av 4465 avhandlingar innehållade ordet STRATEGY.

1. 11. Management control and strategy : a case study of pharmaceutical drug development

   Författare :Fredrika Berglund; Linköpings universitet; []
   Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Management control systems; Tight control; Loose control; Interactive control; Diagnostic control; Budget; Portfolio management; Project management; Goals and Objectives systems; Business strategy; Research Development; Pharmaceutical; Computer science; Datavetenskap; Economic Information Systems; Ekonomiska informationssystem;

   Sammanfattning : How are formal management controls designed and used in research & development (R&D)? The purpose of this study is to explain how such systems are designed and used in formulating and implementing strategies in a pharmaceutical product development organisation. The study uses a contingency approach to investigate how the control system is adjusted to the business strategy of the firm. LÄS MER

3. 12. Vad är en neger? Negritude, essentialism, strategi : What is a Negro? Negritude, essentialism, strategy

   Författare :Mikela Lundahl; Göteborgs universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; colonialism; racism; anti-racism; essentialism; anti-essentialism; Senghor; Césaire; negritude; Sartre; postcolonial; Spivak; strategy;

   Sammanfattning : The purpose of this study is to analyse the concept of negritude in texts written by Léopold Sédar Senghor and Aimé Césaire and how they used the word nègre in their anti-colonial struggle. Usually the negritude movement is seen as racial essentialistic and particularistic. LÄS MER

4. 13. Corporate Entrepreneurship as a Business Development Strategy

   Författare :Kent Thorén; Terrence Brown; Candida Brush; KTH; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Corporate entreprenurship; strategy; business; management; business development.; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

   Sammanfattning : Previous research has generated a substantial body of knowledge regarding the exploration and exploitation of opportunities, two of the main manifest activities of entrepreneurship. This thesis does not primarily examine any of these activities; instead it investigates an important question regarding what happens between them. LÄS MER

5. 14. Digital Marketing Strategy : B2B and Stakeholders Communication

   Författare :Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

   Sammanfattning : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. LÄS MER

7. 15. Visions of Strategy : Following Clausewitz's Train of Thought

   Författare :Anders Palmgren; Michael Rainsborough; Försvarshögskolan; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Krigsvetenskap; Krigsvetenskap;

   Sammanfattning : .... LÄS MER