Sökning: "Söderman Sten"
Visar resultat 1 - 5 av 6 avhandlingar innehållade orden Söderman Sten.
1. Industrial location planning : An empirical investigation of company approaches to the problem of locating new plants
Sammanfattning : .... LÄS MER
2. In-Between Brands : Exploring the Essence of Brand Portfolio Management
Sammanfattning : During the past two decades research has shown that brands are among a company’s most valuable assets. However, in today’s competitive landscape, it is not enough to just create strong brands. The focus lies rather in managing a range of brand lever-age strategies within complex brand portfolios. LÄS MER
3. Co-Creating Value : Reframing Interactions in Service Consumption
Sammanfattning : How producers and consumers interact in the market and integrate resources is fundamental for our understanding of how value and value creation develop in contemporary economy. Value co-creation in markets has gained renewed interest in marketing theory. LÄS MER
4. Learning within and between public-private partnerships
Sammanfattning : Local and national governments face increasing demands for modern, high-quality public services. To meet these challenges, a growing number of public organisations has, in the past few decades, ventured into public-private partnerships (PPP), a novel approach to improving public services by using the expertise accumulated in the private sector. LÄS MER
5. Leveraging cooperative strategy - cases of sports and arts sponsorship
Sammanfattning : This thesis describes and analyzes factors that shape and characterise cooperative strategy in sports and arts sponsorship. Organisations in the fields of sport and art are becoming increasingly dependent on sponsors for survival and growth. LÄS MER