Sökning: "Richard Tedlow"

Hittade 1 avhandling innehållade orden Richard Tedlow.

1. 1. I persuadörernas verkstad. Marknadsföring i Sverige 1920-1965 : En studie av ord och handling hos marknadens aktörer

   Författare :Kenth Hermansson; Helene Brembeck; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; marketing history; distribution; advertising; MEA; Barnängen; window display; market research; clothing; cosmetics; Richard Tedlow; Affärsekonomi; Stanley C Hollander; consumption; trade; department store; retailing; Economic History; ekonomisk historia;

   Sammanfattning : A basic assumption in the thesis is that the expansion of production and consumption in the Swedish society during the first half of the 20th century involved market as well as consumer activities of a new kind.The thesis explores the development and practice of marketing towards consumers as a main activity of actors in the market, how it was formulated in textbooks an trade journals and followed up in the activity of two Swedish companies (Barnängen and MEA, Militärekiperingsaktiebolaget). LÄS MER