Sökning: "Retailing"

Visar resultat 6 - 10 av 57 avhandlingar innehållade ordet Retailing.

1. 6. Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity

   Författare :Kaj-Dac Tam; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Perceptual alignment; retailing; corporate branding; retail brand image; brand equity; brand performance;

   Sammanfattning : The term perceptual alignment is used in various research fields to describe the extent to which individuals share the same perceptions about an object or idea. Perceptual alignment is important from a corporate branding perspective because strong corporate brands express associations and sources of ideals that are attractive and appealing to the stakeholders related to the organisation. LÄS MER

3. 7. An exploration of leisure shopping in retail store environments: Illuminating meanings, manifoldness and dynamics in consumers shopping experiences

   Författare :Kristina Bäckström; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Leisure shopping; consumers; experiences; store environment; consumer culture; retailing; marketing;

   Sammanfattning : Shopping has since long been recognized as a possible source of enjoyment. It has been argued that consumers of today devote ever more of their spare time to shopping. Within the domain of marketing, scholars have been successful in outlining consumers' motives for engaging in shopping as a leisure-time enjoyment. LÄS MER

4. 8. Profitability Performance of Supermarkets : The effects of scale of operation, local market conditions, and conduct on the economic performance of supermarkets

   Författare :Mikael Hernant; Högskolan i Skövde; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Retailing; Store performance; Profitability; Economies of scale; Competition; Business and economics; Ekonomi; Humaniora-samhällsvetenskap; Humanities and Social sciences;

   Sammanfattning : Ever since introduced and rolled out on the market during the 1950's and 1960's the supermarket format of grocery retail stores has played an important role in the grocery retail sector in Sweden, as well as in other countries. Although the sector in Sweden has evolved into a sector harbouring various store formats, the supermarket remains the major one - about half of the total volume of sales currently goes through supermarkets. LÄS MER

5. 9. In (re)search of corporate governance models between markets and hierarchies : The governance of franchising

   Författare :Martin Ludvigsson Wallette; Christopher von Koch; Andreas Stephan; Rozenn Perrigot; Linnéuniversitetet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Corporate governance; franchising; review; conceptual model; ownership; retailing; financial performance; business model; Business administration; Företagsekonomi;

   Sammanfattning : The research project started with the purpose of understanding the importance of corporate governance in franchising. The dissertation includes four articles all of which describe the governance of franchising.The first article is a review study using a strategy of systematic search to produce a systematic review. LÄS MER

7. 10. Understanding Consumer Choices in Multichannel Retailing

   Författare :Svetlana Kolesova; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : The growth of multichannel retailing has demonstrated the need for retailers to ensure a deep understanding of how consumer choices differ across online and offline channels. To guide and accommodate changing consumer needs, retailers must reconsider their strategies in a way that fits the contemporary multichannel environment and is grounded in insights about consumers. LÄS MER