Sökning: "Retailing"

Visar resultat 1 - 5 av 42 avhandlingar innehållade ordet Retailing.

  1. 1. Towards returns management strategies in internet retailing

    Författare :Stefan Karlsson; Förpackningslogistik; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internet retailing; consumer returns; supply chain management; return policy; returns management strategy;

    Sammanfattning : The digital transformation of the retailing industry in recent years has had a profound effect on consumers’ behaviour on a global scale. When shopping and browsing online, consumers are not able to “touch and feel”, which means that product returns are inevitable. LÄS MER

  2. 2. Dagligvarudistributionens strukturomvandling : Drivkrafter och konsekvenser för städers utformning och miljö

    Författare :Tomas Svensson; Linköpings universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; wholesaling; retailing; town planning; structural change; food; groceries; out-of-town supermarkets; cartrips; urban environment; technological change; Linköping; Sweden; INTERDISCIPLINARY RESEARCH AREAS; TVÄRVETENSKAPLIGA FORSKNINGSOMRÅDEN;

    Sammanfattning : The purpose of this study is to describe and analyse the dramatic structural changes in the wholesaling and retailing of food and groceries in towns and cities in Sweden, with emphasis on the period after the Second World War. Besides a general analysis based on national data, the town of Linköping is used to illustrate the spatial dimension in the development of food distribution at the micro level. LÄS MER

  3. 3. I persuadörernas verkstad. Marknadsföring i Sverige 1920-1965 : En studie av ord och handling hos marknadens aktörer

    Författare :Kenth Hermansson; Helene Brembeck; Stockholms universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; marketing history; distribution; advertising; MEA; Barnängen; window display; market research; clothing; cosmetics; Richard Tedlow; Affärsekonomi; Stanley C Hollander; consumption; trade; department store; retailing; Economic History; ekonomisk historia;

    Sammanfattning : A basic assumption in the thesis is that the expansion of production and consumption in the Swedish society during the first half of the 20th century involved market as well as consumer activities of a new kind.The thesis explores the development and practice of marketing towards consumers as a main activity of actors in the market, how it was formulated in textbooks an trade journals and followed up in the activity of two Swedish companies (Barnängen and MEA, Militärekiperingsaktiebolaget). LÄS MER

  4. 4. Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity

    Författare :Kaj-Dac Tam; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Perceptual alignment; retailing; corporate branding; retail brand image; brand equity; brand performance;

    Sammanfattning : The term perceptual alignment is used in various research fields to describe the extent to which individuals share the same perceptions about an object or idea. Perceptual alignment is important from a corporate branding perspective because strong corporate brands express associations and sources of ideals that are attractive and appealing to the stakeholders related to the organisation. LÄS MER

  5. 5. An exploration of leisure shopping in retail store environments: Illuminating meanings, manifoldness and dynamics in consumers shopping experiences

    Författare :Kristina Bäckström; Institutionen för service management och tjänstevetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Leisure shopping; consumers; experiences; store environment; consumer culture; retailing; marketing;

    Sammanfattning : Shopping has since long been recognized as a possible source of enjoyment. It has been argued that consumers of today devote ever more of their spare time to shopping. Within the domain of marketing, scholars have been successful in outlining consumers' motives for engaging in shopping as a leisure-time enjoyment. LÄS MER