Sökning: "Resource-Based Theory"
Visar resultat 11 - 15 av 30 avhandlingar innehållade orden Resource-Based Theory.
11. Managing sponsored spin-offs from large firms
Sammanfattning : .... LÄS MER
12. Märkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration
Sammanfattning : The aim of this study was to examine how an organisation’s approach to brands can, in the building up of a brand competence, prevent trademark degeneration and develop and protect brands as strategic resources. A line of argument is put forward for adopting a new corporate approach (mind-set) to brands. LÄS MER
13. Pricing Capability and Its Strategic Dimensions
Sammanfattning : The notion of pricing as being of vital importance to firms is supported by a long line of publications that outline recommendations on how price should be managed in order to maximize long-term profits. This implies that pricing, or firm level pricing capability, should constitute an important area of research in the field of strategic management, a field which has as its prime objective to develop explanations of firm performance. LÄS MER
14. Innovation outside: When spin-off firms and developer communities change the boundaries of the firm
Sammanfattning : Few observers dispute that innovation is at the very heart of economic development and prosperity and a key determinant for the competitiveness of firms. Yet the literature has found it challenging to incorporate the boundary-spanning characteristic of innovation into the theory of the firm. LÄS MER
15. Competing on Manufacturing How combinations of resources can be a source of competitive advantage
Sammanfattning : The most central question in the strategic management literature is why some firms are more successful than others, often expressed as an aim to understand sources of competitive advantage. In this thesis, an empirical observation is made that a number of manufacturing plants belonging to the same firm show sustainable differences in financial success, and the question is why. LÄS MER