Sökning: "Product semantics"

Visar resultat 6 - 10 av 15 avhandlingar innehållade orden Product semantics.

  1. 6. L'immagine pubblicitaria dell'olio d'oliva, della pasta e del caffè : uno studio comparativo sulla ricezione

    Författare :Christine Wikman; Italienska; []
    Nyckelord :HUMANIORA; HUMANITIES; semiotik; semantik; Grammatik; semiotics; syntax; semantics; Grammar; print ads; Advertising; Swedish; Italian; olive oil; comparative study; pasta; coffee; values; culturally specific patterns interpretation; connotations; sender; receiver; socio-cultural context; shared knowledge; implications; inferences; implicit information; co-operation; sender?s intended meaning encyclopaedic and cultural background knowledge; reception; Humaniora; Humanities; Applied linguistics; foreign languages teaching; sociolinguistics; Tillämpad lingvistik; undervisning i främmande språk; sociolingvistik; Italian language and literature; Italienska språk och litteratur ;

    Sammanfattning : The aim of this study is to describe how Italian advertising for olive oil, pasta and coffee reflects traditions, customs and culturally specific patterns regarding the ways in which these products are used in Italy, and how these culturally specific patterns are interpreted by native readers and non-native readers (Swedish students). The study is based on 22 Italian and 22 Swedish interpretations of three Italian print ads for olive oil, pasta and coffee. LÄS MER

  2. 7. Produktens budskap: metoder för värdering av produkters semantiska funktioner ur ett användarperspektiv

    Författare :Li A B E Wikström; Chalmers tekniska högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; methods for product semantics; design semiotics; user study; industrial design;

    Sammanfattning : Products that we meet have different functions; technical, practical and semantic functions. Rune Monö defines four semantic functions of the product: to describe its purpose and way of use; to express its qualities, for example 'lightness' and 'dependability'; to signal, i e urge the user to react in a specific way, and to identify its purpose, origin, identity and product field. LÄS MER

  3. 8. Information Management for Mechatronic Products. Focusing on Information Modelling Aspects

    Författare :Trond Zimmerman; Chalmers tekniska högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Mechatronics; PLM; Information Management; PDM; Modelling;

    Sammanfattning : Mechatronic information management in today's product development is a difficult task in companies, as an increasing amount of product functions are realized through a mixture of not only mechanics, but also software and electronics. Together with the diversity of involved engineering domains and product complexity, this places new demands for maintaining overview and consistency in the product representation, thus assuring companies' intellectual assets. LÄS MER

  4. 9. Semantic Aspects in Software Development

    Författare :Martin Blom; Karlstads universitet; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Semantic integrity; contracts; software development; education; Computer Science; Datavetenskap;

    Sammanfattning : This thesis presents research on how to raise the quality of software by helping developers focus on semantic aspects during the development process. Our research has so far been concentrated on software design, impolementation, testing and maintenance, but we believe that the ideas are applicable to other phases as well. LÄS MER

  5. 10. Standardized architectures for information integration and life cycle management in the domain of production engineering

    Författare :Navid Shariat Zadeh; Bengt Lindberg; Erik Herzog; KTH; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Production Engineering; Industriell produktion;

    Sammanfattning : While design and management of production systems based on digital models brings benefits, the communication of models comes with challenges since models typically reside in a distributed heterogeneous IT environment using different syntax and semantics. Coping with heterogeneity requires an appropriate integration strategy and methodology. LÄS MER