Sökning: "Pricing strategy"

Visar resultat 1 - 5 av 35 avhandlingar innehållade orden Pricing strategy.

  1. 1. Innovative pricing

    Författare :Andreas Jonason; KTH; []
    Nyckelord :innovative pricing; experimentally organized economy; pricing; telecommunications; mobile internets. Strategy; electronic commerce;

    Sammanfattning : .... LÄS MER

  3. 2. Pricing capability development and its antecedents

    Författare :Linn Andersson; Institutet för Ekonomisk forskning; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Pricing capability; Value appropriation; Organizational capabilities; Managerial decision making; Governance structure; Pricing strategy;

    Sammanfattning : Previous studies have convincingly argued that firms’ ability to efficiently utilize their resources is linked to the effectiveness of their routines and resources for pricing. The ability to appropriate value and achieve a more efficient resource utilization relative to competitors through routines and resources for pricing has been named pricing capability. LÄS MER

  4. 3. Pricing Capability and Its Strategic Dimensions

    Författare :Niklas Lars Hallberg; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Resource-based view; Organizational capabilities; Appropriation factors; Strategic management; Pricing capability; Value appropriation;

    Sammanfattning : The notion of pricing as being of vital importance to firms is supported by a long line of publications that outline recommendations on how price should be managed in order to maximize long-term profits. This implies that pricing, or firm level pricing capability, should constitute an important area of research in the field of strategic management, a field which has as its prime objective to develop explanations of firm performance. LÄS MER

  5. 4. Essays in empirical asset pricing

    Författare :Johan Parmler; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Capital Asset Pricing Model (CAPM) is the most widely used model in asset pricing. This model evaluates the asset return in relation to the market return and the sensitivity of the security to the market. However, the evidence supporting the CAPM is mixed. LÄS MER

  7. 5. Pricing value and selling value : A view on individuals within organizations

    Författare :Mario Kienzler; Christian Kowalkowski; Daniel Kindström; Risto Rajala; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Sammanfattning : At the heart of long-term success lies firms’ ability to provide customers with products and services that enable customer value creation and firms’ ability to capture value in the form of profits. To this effect, managers and salespeople have an impact on a firm’s value creation and value capture ability through their pricing and selling behavior and decisions. LÄS MER