Sökning: "Peter Steyn"
Hittade 1 avhandling innehållade orden Peter Steyn.
1. Online brand relationship building : Asia pacific perspectives
Sammanfattning : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. LÄS MER
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