Avancerad sökning

Hittade 2 avhandlingar som matchar ovanstående sökkriterier.

1. 1. Online brand relationship building : Asia pacific perspectives

   Författare :Peter Steyn; Victoria L. Crittenden; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online Brand Communications; Consumer Empowerment; Information Technology; Online Brand Relationship Building; Consumer Generated Content; Internet; Bloggers; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. LÄS MER

3. 2. Epiphytic lichen responses to nitrogen deposition

   Författare :Otilia Johansson; Kristin Palmqvist; Johan Olofsson; Annika Nordin; Lars E Ericson; Peter Crittenden; Umeå universitet; []
   Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Lichens; air pollution; nitrogen deposition; phosphorus; growth; chlorophyll a; boreal forest; field experiment; irrigation; carbon based secondary compounds; Lavar; luftföroreningar; alg; svamp; kväve; fosfor; skog; Terrestrial ecology; Terrestrisk ekologi; ekologisk botanik; Ecological Botany;

   Sammanfattning : Nitrogen (N) deposition has increased globally over the last 150 years and further increase is predicted for the future. Nitrogen is an important nutrient for lichens, involved in many processes in both photobiont and mycobiont.  However, N can be a stressor, causing many lichens and lichen communities to disappear with increased deposition. LÄS MER