Sökning: "Pernille Andersson K."

Hittade 2 avhandlingar innehållade orden Pernille Andersson K..

  1. 1. Changing the servicescape : The influence of music and self-disclosure on approach-avoidance behavior

    Författare :Pernille Andersson K; Per Kristensson; Wästlund Erik; Anders Gustafsson; Magnus Söderlund; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Servicescape; Approach Avoidance; Affect; Consumer behavior; Psykologi; Psychology;

    Sammanfattning : The purpose of this thesis is to investigate and understand the effect of a servicescape’s ambient and social conditions on consumers’ Approach/Avoidance behavior in a retail context. More specifically, this thesis investigates the effect of music (ambient stimuli) and employees’ self-disclosure (social stimuli) on consumers’ Approach/Avoidance behavior in a retail store. LÄS MER

  3. 2. Changing the servicescape : The influence of music, self-disclosure and eye gaze on service encounter experience and approach-avoidance behavior

    Författare :Pernille Andersson K; Per Kristensson; Erik Wästlund; Anders Gustafsson; Lars-Olof Johansson; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Servicescape; Approach Avoidance; Emotions; Social impression; Consumer behavior; Encounter experience; Music; Self-disclosure; Eye gaze; Retail; Psykologi; Psychology;

    Sammanfattning : The purpose of this thesis is to investigate and understand the effect of a servicescape’s ambient and social conditions on consumers’ service encounter experience and their approach/avoidance behavior in a retail context. In three papers, with a total sample of over 1600 participants (including 550 actual consumers) and seven experiments, the author investigates the effect of music (ambient stimuli), employees’ self-disclosure (verbal social stimuli) and employees’ gazing behavior (nonverbal social stimuli) on consumers’ service encounter experience and approach/avoidance behavior in a retail store. LÄS MER