Sökning: "Pay-What-You-Want"

Hittade 1 avhandling innehållade ordet Pay-What-You-Want.

1. 1. Self-Image and Economic Behavior

   Författare :Margaret Samahita; Nationalekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; self-image; social image; signaling; Pay-What-You-Want; competition; co-operation; communication; selfie;

   Sammanfattning : This thesis consists of four papers studying image concerns in three unique settings. The first paper develops a model incorporating self-image into the buyer's utility in a ''Pay-What-You-Want'' (PWYW) pricing scheme. LÄS MER