Sökning: "Patrick De Pelsmacker"

Hittade 1 avhandling innehållade orden Patrick De Pelsmacker.

1. 1. Drivers to and barriers against sustainable consumption : exploring the role of consumer anticipated emotions in the context of consumer adoption of alternative fuel vehicles

   Författare :Zeinab Rezvani; Johan Jansson; Maria Bengtsson; Patrick De Pelsmacker; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer behavior; sustainable consumption; anticipated emotion; moral norm; attitudes; electric vehicles; alternative fuel vehicles; marketing; marknadsföring;

   Sammanfattning : With the increasing environmental problems, sustainable consumption is an important consumer behavior. Therefore, it is important to investigate further the significant drivers to and barriers against sustainable consumption, in order to increase the share of sustainable consumption and understanding of consumer behavior. LÄS MER