Sökning: "Own business"
Visar resultat 21 - 25 av 379 avhandlingar innehållade orden Own business.
21. In (re)search of corporate governance models between markets and hierarchies : The governance of franchising
Sammanfattning : The research project started with the purpose of understanding the importance of corporate governance in franchising. The dissertation includes four articles all of which describe the governance of franchising.The first article is a review study using a strategy of systematic search to produce a systematic review. LÄS MER
22. Emotions in service encounters from the perspectives of employees and customers
Sammanfattning : The overall aim of this thesis is to contribute to deepening and extending our understanding and knowledge of emotions in service encounters by studying it from the two most central human actors in service encounter: (i) the service firm’s employees and (ii) the customer of this firm. This dissertation consist of five separate papers that conceptualize and empirically investigate how different appraisals by employees and customers generate positive and negative emotions, and how types of emotions in service encounters are linked to patterns of behavioural responses. LÄS MER
23. Consumer decision making in a complex environment : Examining the decision making process of socially responsible mutual fund investors
Sammanfattning : During the last few decades, "regular people" have become increasingly involved with investing in the stock market. One way of doing this, which has become more and more popular, is to invest in mutual funds. The mutual fund industry has, due to its explosive growth, been described as a success story of the 20th century. LÄS MER
24. Managing the brand-association base : exploring facets of strategic brand management from the imaginary organization perspective : based on a semiotic study on the ASSESS CD-ROM by American Skandia
Sammanfattning : The aim of the present thesis is twofold. The first goal is to contribute to the understanding of collaborative facets of Strategic Brand Management of a brand identity in relation to the partner base from the perspective of a coordinating leader brand in the imaginary organization. LÄS MER
25. In the middle : on sourcing from China and the role of the intermediary
Sammanfattning : In the past three decades China’s rapid transition from a closed economy to become the factory of the world has astonished economists all over the world. Surveys among sourcing practitioners show that China is the most interesting market for sourcing and research points to lower costs as the main reason. LÄS MER
