Sökning: "Online Brand Communications"

Hittade 3 avhandlingar innehållade orden Online Brand Communications.

  1. 1. Online brand relationship building : Asia pacific perspectives

    Författare :Peter Steyn; Victoria L. Crittenden; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online Brand Communications; Consumer Empowerment; Information Technology; Online Brand Relationship Building; Consumer Generated Content; Internet; Bloggers; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. LÄS MER

  3. 2. Towards a methodological design for evaluating online brand positioning

    Författare :Robert Opoku; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Several studies have pointed to the fact that continued progress in content analysis research requires researchers to confront several challenges to developing reliable and valid analyses of World Wide Web based content. In line with the above, the core objective of this thesis is to develop and illustrate a relatively simple but powerful tool to examine the intended online brand personality positioning of organisational websites. LÄS MER

  4. 3. Electronic consumer communication, word of mouth and brand image : insights from computer-aided content analysis

    Författare :Mana Farshid; Yolanda Jordaan; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Elektronisk handel; Electronic Commerce;

    Sammanfattning : Social media has changed how organizations and their brands interact with their customers and how business gets done. Not only can organizations reach their customers online and interact with them but they can even become part of their customers’ conversations. LÄS MER