Sökning: "Non-conscious influences"

Hittade 3 avhandlingar innehållade orden Non-conscious influences.

  1. 1. Is consumer decision-making out of control? : non-conscious influences on consumer decision-making for fast moving consumer goods

    Författare :Jens Nordfält; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Most literature on consumer decision-making concentrate on which attributes a certain brand evokes, how a brand is evaluated, or how well a brand can stand the competition of another brand. This is a bit funny since one of the most obvious aspects of decision-making for fast moving consumer goods (FMCGs) is that most products are never considered. LÄS MER

  2. 2. Exploration des mécanismes non conscients de la perception de la parole: approches comportementales et électroencéphalographiques

    Författare :Carine Signoret; Fabien Perrin; France Lyon Université de Lyon INSERM U1028 CNRS UMR5292 Lyon Neuroscience Research Center; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; speech; detection; semantic priming; eeg; consciousness;

    Sammanfattning : Although a lot of information is available from our environment at every moment, only a small part gives rise to a conscious percept. It is then legitimate to wonder which mechanisms are involved in the perception phenomenon. LÄS MER

  3. 3. Placebo effects in health and disease : how expectations shape treatment outcomes

    Författare :Annelie Rosén; Karolinska Institutet; Karolinska Institutet; []
    Nyckelord :;

    Sammanfattning : The context in which a medical treatment is administrated influences treatment outcomes. As of today, the health care system has little knowledge about the non-specific components that contribute to the positive effect of a given therapy, often referred to as the placebo component, and how this may be harnessed in order to maximize treatment effects. LÄS MER