Avancerad sökning
Visar resultat 1 - 5 av 13 avhandlingar som matchar ovanstående sökkriterier.
1. Whores, hijabs and heart emojis : Affective explorations of aggression against girls online
Sammanfattning : This netnography studies the interactions of 150 interconnected users aged between 11 and 15 years old on a popular social networking site (SNS) among youth in Sweden. More specifically, the thesis explores articulations of and responses to aggression that target young girls online. LÄS MER
2. Lärarstudenters digitala studievardag : Informationslitteracitet vid en förskollärarutbildning
Sammanfattning : This dissertation reports on an investigation into how digital tools are used, negotiated and given meaning in Swedish pre-school teacher education. The overall aim has been to create a deeper understanding of how students’ information literacies are enacted when digital tools are used and appropriated in the daily life at a pre-school teacher education, in relation to conceptions of the digitalisation of teacher education in national policy. LÄS MER
3. Kollektiv identitetsformering i sociala medier : Interaktion i tre Facebookgrupper
Sammanfattning : Social media, not least Facebook, has in recent decades emerged as an important arena for interaction and identity formation. The overall aim of the thesis is to contribute with knowledge about how collective identity formation takes shape within groups in social media where social issues are discussed. LÄS MER
4. Exploring customer needs from a digital healthcare service
Sammanfattning : Cost-effectively capturing and understanding customer needs allows a firm to stay synchronized with the market, to stay ahead of competitors, and to enable service innovation. Traditional qualitative market research methods, such as interviews and focus groups are well-known methods for identifying and capturing customer needs but can be costly, tedious, time-consuming, and can require intensive collaboration with customers. LÄS MER
5. Who is the Active Consumer? : Insight into Contemporary Innovation and Marketing Practices
Sammanfattning : There are consumers who engage in innovation and who cocreate value together with other consumers, and with producers, in relation to products. This thesis has the purpose of exploring the nature of this ‘active consumer’ from a firm perspective, and thereby providing an answer to the thesis-level research question: ‘What are the implications of the active consumer on innovation and marketing practices?’ Four papers, drawing on research in the fields of consumer innovation and value cocreation, are presented that contain findings about the knowledge of the active consumer (Paper I), support (Paper II) and management (Paper III) of the active consumer, and challenges with the active consumer (Paper IV). LÄS MER