Visar resultat 1 - 5 av 9 avhandlingar innehållade ordet Netnography.
Sammanfattning : This netnography studies the interactions of 150 interconnected users aged between 11 and 15 years old on a popular social networking site (SNS) among youth in Sweden. More specifically, the thesis explores articulations of and responses to aggression that target young girls online. LÄS MER
Sammanfattning : This dissertation reports on an investigation into how digital tools are used, negotiated and given meaning in Swedish pre-school teacher education. The overall aim has been to create a deeper understanding of how students’ information literacies are enacted when digital tools are used and appropriated in the daily life at a pre-school teacher education, in relation to conceptions of the digitalisation of teacher education in national policy. LÄS MER
Sammanfattning : There are consumers who engage in innovation and who cocreate value together with other consumers, and with producers, in relation to products. This thesis has the purpose of exploring the nature of this ‘active consumer’ from a firm perspective, and thereby providing an answer to the thesis-level research question: ‘What are the implications of the active consumer on innovation and marketing practices?’ Four papers, drawing on research in the fields of consumer innovation and value cocreation, are presented that contain findings about the knowledge of the active consumer (Paper I), support (Paper II) and management (Paper III) of the active consumer, and challenges with the active consumer (Paper IV). LÄS MER
Sammanfattning : This dissertation investigates how history is produced, what roles it plays, and what forms it takes in four Swedish football clubs – AIK, Djurgårdens IF, Helsingborgs IF and Malmö FF. The overreaching aim is to describe and analyse how history is produced and performed in football clubs, and the implications this development has for football and for the understanding of history. LÄS MER
Sammanfattning : The marketing literature has both celebrated and critically scrutinised the active engagement of consumers in value-creation processes. These opposing analyses share a focus on the mobilisation of consumers’ social and cognitive abilities for value creation. LÄS MER