Sökning: "Micro-foundations of value-based pricing and selling"
Hittade 1 avhandling innehållade orden Micro-foundations of value-based pricing and selling.
1. Micro-foundations of value-based pricing and selling
Sammanfattning : Enabling customer value creation is central to marketing theory and practice. Yet, doing so does not ensure that supplier firms profit from it. Value-based pricing and selling come with the prospect of translating customer value creation into greater profits for suppliers. LÄS MER
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