Sökning: "Michael Dahlén"

Hittade 1 avhandling innehållade orden Michael Dahlén.

  1. 1. A Shaken Self on Shopping : Consumer Threats and Compensatory Consumption

    Författare :Tobias Otterbring; Per Kristensson; Michael Dahlén; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; threat-compensation effects; compensatory consumption; belief-behavior inconsistencies; Psykologi; Psychology;

    Sammanfattning : In a series of experiments, with a total sample of over 2,400 participants, this thesis investigates how various threats that customers may encounter influence the customers’ subsequent purchase and choice behaviors. Furthermore, this thesis examines whether individuals’ predicted behaviors in certain consumer contexts are congruent with customers’ actual behaviors in these very contexts. LÄS MER