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1. 1. Mind Your Own Business : Understanding and characterizing value created by consumers in a digital economy

   Författare :Martin Daniel Mileros; Nicolette Lakemond; Robert Forchheimer; Charlotte Norrman; Joakim Björkdahl; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; e-commerce; digital economy; Web 2.0; consumer-centric; personal data; content creators; user-generated content; business models; value creation; value capture; digital platforms; digital zero-price markets; blockchain technology; human-centered data economy;

   Sammanfattning : In the context of what is commonly referred to as consumer-centric digital economy, personal data has become the new currency which is utilized by consumers to be granted access to seemingly “free apps” within so-called digital zero-price markets. Simultaneously, there are consumers, known as “content creators”, who can generate million-dollar revenues annually. LÄS MER