Sökning: "Marknadsföring på sociala medier"

Hittade 4 avhandlingar innehållade orden Marknadsföring på sociala medier.

  1. 1. Fashioning the Ecological Crisis : Sustainability and Feminism in Fashion Advertising and Communication in Contemporary Sweden

    Författare :Mariko Takedomi Karlsson; Humanekologi; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; feminism; femvertising; fashion; advertising; marketing; sustainability; consumption; gender; greenwashing; social media; feminism; mode; reklam; marknadsföring; hållbarhet; konsumtion; genus; sociala medier; femvertising; greenwashing;

    Sammanfattning : The corporatisation of social justice (gender justice, LGBTQI+ rights, racial justice) and environmental justice ideals in the last decades has grown immensely in western countries, exemplified by rainbow-clad ATM’s during Pride month or Nike using images of NFL player Kaepernick’s anti-racism protest action of taking a knee during the USA national anthem in a marketing campaign. One of the industries that has been particularly inundated with symbols of social justice is the fashion industry. LÄS MER

  3. 2. Nödvändighetens pris : Konsumtion och knapphet bland barnfamiljer

    Författare :Torbjörn Hjort; Socialhögskolan; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumption; poverty; consumer society; market society; social exclusion; marginalisation; child poverty; social assistance; unemployment; national insurance; Social problems and welfare; Social structures; social välfärd; Sociala problem; socialförsäkring; Sociala strukturer;

    Sammanfattning : The object of this thesis has been to study the relationship between consumption and economic scarcity from a theoretical perspective. I have used families with children as an empirical example to illustrate the theoretical framework. LÄS MER

  4. 3. Mining of User Profiles in Online Social Networks for Improved Personalized Recommendations

    Författare :Shatha Jaradat; Mihhail Matskin; James Caverlee; KTH; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Sammanfattning : We have focused on influencer-based marketing in online social networks as a source of implicit learning about the preferences of social media users. Those users who use social networks on a daily basis are also the online shoppers who are confronted with huge information overload and a wide variety of online products and brands to choose from. LÄS MER

  5. 4. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence

    Författare :Christine Pitt; Esmail Salehi-Sangari; Julie Tinson; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Automated text analysis; content analysis; artificial intelligence-based tools; dictionary-based tools; marketing focus activity ies ; creation; experience; Automatiserad textanalys; innehållsanalys; artificiella intelligens-baserade verktyg; ordbok-baserade verktyg; marknadsfokusaktivitet er ; skapande; erfarenhet; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. LÄS MER