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Visar resultat 1 - 5 av 8 avhandlingar som matchar ovanstående sökkriterier.

  1. 1. Diffusion Dynamics and the Pricing of Innovations

    Författare :Fredrik Link; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Structural Equation Modeling; Telecommunication Product Domain; Technological Lock-in; Network Externalities; Perceived Product Value; Take-off; Innovativeness; Pricing; Adoption; Innovation; Diffusion; LISREL; Market study; Marknadsanalys;

    Sammanfattning : This doctoral thesis deals with two closely interconnected phenomena, the adoption and diffusion of innovations. The research aims at developing both the theory of individual adoption decisions and the theory of the diffusion of an innovation in society. LÄS MER

  3. 2. Kundupplevd kvalitet i tjänsteverksamheter: En analys och kritik av den företagsekonomiska dialogen

    Författare :Jan E Persson; Institutionen för tjänstevetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic theory; econometrics; Economics; Marknadsanalys; Market study; Reason; Meaning; Dialogue; Interaction; Perception; Expectation; Service Quality; Satisfaction; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik;

    Sammanfattning : The contemporary discussion about how to define and measure the quality of services is dominated by a subjective perspective and quality is usually grounded in the customers perception. This conceptualisation of quality (perceived service quality) is well established in business and research. LÄS MER

  4. 3. Setting the Marketing Scene: Reality Production in Everyday Marketing Work

    Författare :Peter Svensson; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consultancy work; Advertising work; Discourse; Marketing work; Social constructionism; Market study; Marknadsanalys;

    Sammanfattning : The aim of this thesis is to offer a contribution to the understanding of marketing work. In orthodox, mainstream marketing management literature, the work of marketing is commonly depicted as a fairly straightforward practice, technical in character, neutral in terms of social values and ideologies, operating within an objective and pre-given world. LÄS MER

  5. 4. Eco-marketing & Eco-management. Exploring the eco-orientation - performance link in food retailing

    Författare :Heléne Tjärnemo; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; Economics; econometrics; Sweden; Ecological Organic food products; grocery stores; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Market study; Marknadsanalys;

    Sammanfattning : The purpose of this thesis was to develop a conceptual framework of food retailers’ ecological orientation that considers the interaction between ecological marketing and ecological management. In this context, the relationship was examined between ecological orientation and sales of ecological food products and the overall store performance of Swedish food retailers. LÄS MER

  7. 5. Destinationsmarknadsföring : en studie av turism ur ett producentperspektiv

    Författare :Yvonne von Friedrichs Grängsjö; Lars-Johan Lindqvist; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; tourism; destination marketing; relationships; network; co-operation; competition; norms; Marknadsundersökning; turism; marknadsföring; företagssamarbete; marknadsanalys; marknadsforskning; platsmarknadsföring; Business Administration; företagsekonomi; Business studies;

    Sammanfattning : The analysis of the marketing of a tourist destination brings into question quite different issues than those that apply to a single company. The marketing of a tourist destination demands the participation of many stakeholders, because of the complexity of the tourist product and the fact that the production and the consumption of the product both take place at the destination. LÄS MER