Sökning: "Marketing capability"

Visar resultat 1 - 5 av 10 avhandlingar innehållade orden Marketing capability.

  1. 1. Competitive Advantage Strategies in Industrial Marketing : Using an Ecosystem Approach

    Författare :Jeandri Robertson; Tim Foster; Stefanie Paluch; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ecosystems; competitive advantage; competitiveness; network theory; social capital theory; resource-based view; dynamic capabilities; transient advantage; innovation; knowledge; entrepreneurship; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Intensified competitive pressures related to a dynamic and hypercompetitive global economy, technological advances, unpredictable customers and competitors, and blurring industry boundaries, have compelled industrial marketers to reconsider the strategic imperatives of the organization, in relation to the competitive context in which it operates. As it becomes increasingly difficult for individual firms to identify and respond to external competitive challenges and changes independently, new organizational perspectives have been proposed to thrive in the presence of these forces. LÄS MER

  3. 2. Supply chain management : an empirical study on Swedish manufacturing firms' enterprise systems adoption, supply chain integration, competition capability and performance

    Författare :Pejvak Oghazi; Russell Abratt; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Marknadsföring; Logistics; Logistik; Industriell marknadsföring;

    Sammanfattning : Today’s marketplace is more fiercely competitive than ever before. Globalization, continual technological advances, and an ever-changing customer demand for new products have brought about new managerial practices and business models. LÄS MER

  4. 3. A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs

    Författare :Kittipong Sophonthummapharn; George Tesar; Gert-Olof Boström; Tom Bramorski; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Techno-relationship innovations; Key Infulential Factors; e-business; Internet marketing; adoption model; electronic Customer Relationship Management eCRM ; determinant factors; research framework; manufacturing SMEs; Thailand; Business and economics; Ekonomi;

    Sammanfattning : Information Technology (IT) plays a significant role in today business competition. A prominent role is that it helps a firm to manage relationships with customers effectively. Adoption of appropriate technology can lead the firm to greater business competency, improve its business performance, and ensure it retains its competitive advantages. LÄS MER

  5. 4. Specifying and Operationalizing an Organizational Theory of Crowdsourcing

    Författare :John Prpic; Åsa Wallström; Jan Kietzmann; Mana Farshid; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; crowdsourcing; organizations; theory specification; theory operationalization; theory validation; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Introduction: Despite rapid developments across multiple areas of research and practice, an organizational-level theory of Crowdsourcing has yet to emerge.Objectives: Therefore, this thesis has two major objectives; 1) specify the boundaries, constructs, and relationships of an organizational-level theory of Crowdsourcing, and 2) begin the theoretical validation process by operationalizing the theory for new exploratory, explanatory, and conceptual research. LÄS MER

  7. 5. Visual Management - on Communication in Product Development Organizations

    Författare :Ludvig Lindlöf; Chalmers tekniska högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Product development management; Boundary object; Visual management; Information processing capability; Task communication;

    Sammanfattning : Product development implies a need for information processing capability due to its uncertain and ambiguous nature. Uncertainty is troublesome as it limits an organization’s ability to plan for, and make decisions about, the activities that need to be made in order to reach the objectives of the organization. LÄS MER