Sökning: "Market knowledge"
Visar resultat 6 - 10 av 801 avhandlingar innehållade orden Market knowledge.
6. Konst i omlopp : mening, medier och marknad i Stockholm under 1700-talets senare hälft
Sammanfattning : The aim of this doctoral thesis is to explore how art was mediated and given meaning in the environment of an urban media culture in Stockholm during the second part of the 18th century. It comprises studies of how art was distributed on the market, how it was discussed in the press and how it was exhibited in public. LÄS MER
7. International network competitiveness : Technical and foreign market knowledge development in international SME networks
Sammanfattning : How can small and medium-sized enterprises (SMEs) compete over time within international networks? This thesis takes a stance in that business network relationships are essential for international SMEs as such networks can provide knowledge and learning opportunities. International network competitiveness is, in this thesis, introduced as a concept that captures SMEs long term performance, resulting from the firms being competitive within international business networks. LÄS MER
8. Knowledge Sharing Across Borders - A Study in the IKEA World
Sammanfattning : To enter new markets is not easy. The most obvious challenge, at least judging from the majority of literature on internationalization, is to understand the new market thus taking a market(ing) perspective. LÄS MER
9. Fashioning a Knowledge Intensive Entrepreneur?
Sammanfattning : This PhD dissertation explores fashion design graduates as potential knowledge-intensive entrepreneurs through the relationship between knowledge and other resources, and different pathways post-graduation. Explorative qualitative studies are used to analyse how fashion designers reflect and act after graduating from fashion school, applying theories about knowledge-intensive entrepreneurship and entrepreneurial intentions. LÄS MER
10. Creating market knowledge from big data: Artificial intelligence and human resources
Sammanfattning : The abundance of social media use and the rise of the Internet-of-Things (IoT) has given rise to big data which offer great potential for enhanced market knowledge for marketers. In the literature, market knowledge has been associated with positive marketing performance. LÄS MER