Sökning: "Market knowledge"
Visar resultat 11 - 15 av 801 avhandlingar innehållade orden Market knowledge.
11. Overcoming Cultural Ignorance : Institutional Knowledge Development in the Internationalizing Firm
Sammanfattning : This thesis studies how experiences influence the development of institutional knowledge within business relationships. It contributes to international business research by clarifying how experience develops the institutional knowledge of firms and what outcome such knowledge development has on firms’ internationalizations. LÄS MER
12. Knowledge in VET curricula and power in society and labour market : Policy and practice: demands-based and employer-driven Swedish higher vocational education
Sammanfattning : This dissertation presents a study of knowledge in vocational education and training (VET), the circumstances for its selection and transmission and how these circumstances are shaped by both national policy and local organisation.The study is set within the Swedish state-funded post-secondary VET system called Higher Vocational Education (HVE) and it entails investigations into both national policy and local practice in programme provision. LÄS MER
13. Market-Shaping as Meta-Strategy : A Strategy of Strategies
Sammanfattning : Markets are increasingly perceived as malleable systems constituted by actors that endogenously generate and shape the market. This view extends the traditional market view beyond the buyer-seller dyad and encompasses both directly market-related actors such as companies, suppliers, and buyers but also nonmarket actors such as regulators, lobbyists, journalists, activists, and the wider public. LÄS MER
14. Managing Customer Knowledge. Towards Market Orientation and Innovation in an Automotive Organisation
Sammanfattning : There is a business potential in creating and delivering unique customer value, and for that reason organisations put significant resources in their search for customer knowledge. The need for deepened customer knowledge is emphasised by market uncertainty, development of business models based upon relationships, and continuous striving for differentiation and innovation. LÄS MER
15. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products
Sammanfattning : The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development. Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. LÄS MER
