Sökning: "Maria Bengtsson"
Visar resultat 16 - 20 av 28 avhandlingar innehållade orden Maria Bengtsson.
16. Tourists' vacation choice structure : Influence of values and implications for green tourism
Sammanfattning : In the vacation choice structure, denoting how vacation choices such as choice of destination, travel mode, and accommodation, are related and prioritized by tourists, every choice plays an important and unique role. Although it has been recognized that vacation choices inter-relate in several different aspects, previous research has primarily studied the primacy aspect. LÄS MER
17. Den mångfacetterade marknadsorienteringsprocessen
Sammanfattning : Hur blir marknadsorientering till? Såväl i marknadsorienteringslitteraturen som i företag framhålls vikten av att sätta ”kunden i fokus”. Genom att svara mot kundernas behov och önskemål för-väntas företagen vinna konkurrensfördelar och därmed bättre lönsamhet. LÄS MER
18. Understanding sustainable vacation choices : an empirical study of Swedish tourists
Sammanfattning : .... LÄS MER
19. Engaging in green logistics: An eye on shippers, logistics service providers, and their interactions
Sammanfattning : The logistics and transport industry places a heavy load on the environment, causing various harms such as air pollution, global warming and resource depletion. The logistics and supply chain management literature assigns the largest share of responsibility for alleviating such harms to two supply chain actors: shippers (i.e. LÄS MER
20. The balancing act : Cooperating with competitors
Sammanfattning : Coopetition, the strategy by which companies cooperate and compete simultaneously in their business relationships, has received increasing attention from scholars and practitioners the last decade. Despite the recognized importance for firms to develop strategies to manage coopetitive relationships, the ways in which firms cope with strategic dilemmas in coopetition has not been sufficiently researched. LÄS MER