Sökning: "Madelen Lagin"
Hittade 3 avhandlingar innehållade orden Madelen Lagin.
1. Assumptions of retail price strategy and price tactic decisions
Sammanfattning : This licentiate thesis sets out to analyse how a retail price decision frame can be understood. It is argued that it is possible to view price determination within retailing by determining the level of rationality and using behavioural theories. LÄS MER
2. Assumptions of retail price strategy and price tactic decisions
Sammanfattning : .... LÄS MER
3. The Price We Pay : The Autonomy of Store Managers in Making Price Decisions: The Case of Grocery Retailing
Sammanfattning : In this dissertation, the store manager’s autonomy in making price decisions is explored to further our understanding of this actor. As a result, the store manager’s embeddedness in the manufacturer-retailer-consumer triad provides a more holistic view of the price decisions made in grocery retailing. LÄS MER