Sökning: "Logos"
Visar resultat 21 - 23 av 23 avhandlingar innehållade ordet Logos.
21. Glaspärlespelaren : Nya världar, etik och androcentrism i Peter Nilsons science fiction-romaner
Sammanfattning : This thesis focuses on Peter Nilson’s (1937-1998) science fiction texts, and particularly on how narrative themes and structures in these texts are related to science as well as to the literary tradition of science fiction (SF). The primary texts are the novels Arken (The Ark, 1982), Äventyret (The Adventure, 1989), Rymdväktaren (The Space Guard, 1995), Nyaga (1996) as well as the short story “Kvinnan som ville ha barn med döden” (The Woman Who Wanted a Child With Death, 1987). LÄS MER
22. Strategies in the digital printing value system
Sammanfattning : The research objective of this thesis is to identify corporate strategies and strategic decisions in the digital printing business and to analyze how these have evolved due to the introduction of digital printing. This thesis comprises three separate studies, all based on qualitative case methodology. LÄS MER
23. Vara och märkas - Unga konsumenters relationer till klädindustrins varumärken
Sammanfattning : To brand and to be branded – Young consumers’ relations to clothing brands Brands – the logos of the global economy – have received attention both inside and outside marketing research as key symbols of our time and as powerful devices in contemporary marketing practice. Branding – an increasingly sophisticated enterprise – has taken a central role in marketers’ ambitions to become market or customer oriented. LÄS MER