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1. 1. Innovating Innovation : Understanding the Role of Service Design in Service Innovation

   Författare :Ana Kuštrak Korper; Stefan Holmlid; Lia Patrício; Johanna Gummerus; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Organizations across industries and sectors are seeking novel ways to innovate that can address the complex environments in which they operate. The complexity is reflected in an increasing focus on service innovation as the main growth trajectory, which entails ongoing infusion of technology into creating service offerings focused on customer experience. LÄS MER