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1. 1. Recontextualising ageing as a choice : A critical approach to representations of successful ageing

   Författare :Lame Maatla Kenalemang-Palm; Göran Eriksson; Sofia Strid; Maria Edström; Örebro universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Cosmetic advertising; grey market; intersectionality; Multimodal Critical Discourse Analysis; neoliberalism; older women; postfeminism; successful ageing;

   Sammanfattning : This thesis examines the intersection between representations of ageing femininities, empowerment, and oppression in marketing and advertising practices, within the context of successful ageing. In the current era of population ageing, debates on gender and ageing are becoming more pronounced. LÄS MER