Sökning: "Kultursemiotik"

Hittade 4 avhandlingar innehållade ordet Kultursemiotik.

  1. 1. Die ,schwedische‘ Lösung : Eine kultursemiotisch orientierte Untersuchung der audiovisuellen Werbespots von IKEA in Deutschland

    Författare :Jennie Mazur; Bo Andersson; Göran Sonesson; Bernd Henningsen; Uppsala universitet; []
    Nyckelord :Interkulturalität; interkulturelle Kommunikation; IKEA; Deutsch; Kultursemiotik; Werbekommunikation; audiovisuelle Werbespots; Schwedenbilder; Identität; Interkulturalität; interkulturelle Kommunikation; IKEA; Deutsch; Kultursemiotik; Werbekommunikation; audiovisuelle Werbespots; Schwedenbilder; Identität; interkulturell kommunikation; kultursemiotik; tyska; IKEA; reklamfilm; reklamspråk; kultur; sverigebilder; identiteter; Tyska; German;

    Sammanfattning : The Swedish furniture company IKEA is famous worldwide for its successful advertising and communication strategies. In the years 1997–2007, the company attained a very prominent status in Germany through audiovisual advertisements in the mass media of television and the Internet, including YouTube. LÄS MER

  2. 2. Bildundervisning i möte med samtidskonst : bildlärares professionella utveckling i olika skolformer

    Författare :Anna Jonsson Widén; Hans Örtegren; Anders Marner; Venke Aure; Umeå universitet; []
    Nyckelord :HUMANITIES; HUMANIORA; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; HUMANIORA; SOCIAL SCIENCES; HUMANITIES; Visual Art Education; Contemporary Art; Teacher Education; Continuing Professional Development; Compulsory School; Secondary School; Folk high School; Voluntary Art School; Cultural Semiotics; Frame factor Theory; Bildundervisning; samtidskonst; lärarutbildning; kompetensutveckling; grundskola; gymnasieskola; folkhögskola; kulturskola; kultursemiotik; ramfaktorteori; pedagogiskt arbete; educational work;

    Sammanfattning : The aim of this thesis is to describe and review the visual art teaching profession from a wider cultural perspective. This can lead to a better understanding of how teachers in 2000s Sweden manage change and relate to their task. LÄS MER

  3. 3. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)

    Författare :Pamela Vang; Jan Anward; Angelika Linke; Heidrun Kämper; Linköpings universitet; []
    Nyckelord :Oil industry; brand; print advertisements; communication; cultural semiotics; dialogism; myth; rhetoric; 20th century; Oljeindustrin; branding; tryckta annonser; kommunikation; kultursemiotik; dialogism; myt; retorik; 1900-talet;

    Sammanfattning : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. LÄS MER

  4. 4. An Inquiry into Cultural Semiotics: Germaine de Staël's Autobiographical Travel Accounts

    Författare :Anna Cabak Rédei; Kognitiv semiotik; []
    Nyckelord :HUMANIORA; HUMANITIES; Phenomenological sociology; Fenomenologi; Contemporary history circa 1800 to 1914 ; Phenomenology; Humanities; Parisian salons; Humaniora; Fransk litteratur; Germaine de Staël; Cultural semiotics; Autobiographical travel accounts; French literature; Modern historia ca. 1800-1914 ;

    Sammanfattning : Cultural semiotics studies encounters between cultures. Notions such as Culture, Extra-culture and Non-culture were developed in the 1970s by the Tartu school and were used in their studies of Russian culture and its relation to Western Europe, with special focus on Peter the Great's attempt to Westernize Russia in the eighteenth century. LÄS MER